What We Do
BSC exists to add value to its clients by facilitating and enhancing the development of their products, brands and services.
Areas of Expertise
- Creation of private label and branded products, for the retail and manufacturing industries
- Branding strategies for different tiers of private label including graphic design, marketing and introduction programmes
- Sourcing and procurement of products from North America and Internationally for retailers and wholesalers
- "Go to market" strategies and execution for manufacturers
- Business and brand planning for start-up entrepreneurial ventures
- Manufacturing practises and procedures
- Quality assurance expectations, including HACCP and ISO
- In-store execution and promotion
- Brand management and marketing: consumer marketing; field and event marketing; promotional and multimedia support; sales and marketing materials
- Market analysis; category segmentation analysis
- Product opportunity analysis using retail movement data
- Speakers
- presentations, seminars and lectures
- teaching college and university classes
- Management of package development; graphics and package design; application of government regulations on packaging and labels including nutritional guidelines
- Market intelligence snapshots of hot retail market developments
Projects are in the main for either Retailer/Wholesaler or Manufacturer.
- For the retailer/wholesaler, services can involve branding strategies for different tiers of private label, graphic design, marketing and introduction programmes as well as extensive sourcing of products from leading manufacturers throughout North America and internationally.
- For manufacturers, these services involve "go-to-market" strategies designed to provide roadmaps for market entry, evaluating options of sales forces, broker, direct distribution, "quick snap" market research and analysis. Initial research then targets the matching of manufacturing quality, production capability and capacity with the right retailers.
- BSC also works on entrepreneurial ventures with small to medium size branded product development from product testing, consumer evaluation, package design right through to launch, utilising multi media marketing and communications strategies.
Network of Resources
BSC works with a network of unique individuals and companies that provide services as required.
The Company works on limited and select projects and is therefore able to provide considerable flexibility in its approach to any challenge.